You know your customers very well. Right? I am sure, you must. After all, the customer is the focal point for any business. Perfect! So let’s explore the importance of buyer persona for business in some more detail!
Over the last few years, some CEO and start-up founders have experienced success, while there is a subset of these start-ups that don’t succeed at all. Certain factors are consistently observed in the start-ups that have failed. Today, in this blogpost, we will briefly discuss why some start-ups fails while other succeed.