Email marketing automation nurtures and engages clients via email. Email automation improves marketing by sending customers automated emails depending on their actions or interactions with your organization. You can automate a welcome email to new subscribers, a promotional email to prospects who haven't bought from you, or a newsletter to your business clients. Email marketing automation can re-engage inactive clients.
Social media marketing automation engages clients via social media. Automating social media posts improves digital marketing campaigns. Social media marketing automation lets you listen and interact with customers across platforms. You can automate alerts for brand or product mentions. Social media marketing automation can also track your competitors. Examples of social media marketing automation tools are Hootsuite, Insights, Buffer, and Sprout Social.
CRM automation manages customer relationships. CRM automation lets you add new contacts, send follow-up emails, and segment clients to nurture leads. Automated CRM boosts sales, customer satisfaction, and marketing team efficiency. CRM automation can track customer interactions and company touchpoints.
Mobile marketing automation engages clients via mobile devices. Mobile marketing automation lets you automate SMS marketing campaigns, push alerts, and in-app messages. Mobile marketing automation can also track consumer locations and deliver them location-based messaging.
Marketing automation helps automate sales and marketing workflows. Sales and marketing workflow automation automates lead nurturing, contact management, and email marketing. Workflow automation can also track customer touchpoints. Marketing automation can streamline sales and marketing and help you close more business.
Marketing automation analytics tracks, measures, and analyzes campaigns. Marketing automation analytics lets you track campaign performance, measure ROI, and improve campaign results.